🧐 Observe
Imagine you’re driving and suddenly find yourself in a heavy traffic jam. The road ahead is curved or lined with large vehicles, obstructing your view of what’s causing the delay or how far it extends. With no visual cues to gauge progress or estimate wait time, the minutes start to feel longer. The uncertainty and lack of information amplify your impatience and frustration. To cope, many drivers turn off their engines and step out of their cars, or even climb onto their vehicles, seeking a better vantage point to understand the situation. This behavior underscores how the absence of visual context in a waiting scenario can significantly distort the perception of time, making the wait feel more prolonged and stressful.
🧠 Understand
Chronoception refers to how individuals perceive the passage of time, which is a highly subjective experience. This perception can be influenced by various factors such as engagement, stress, and the availability of information. For example, when people are actively engaged or entertained, time seems to pass more quickly. Conversely, in situations where there is a lack of stimulus or information, such as in a traffic jam with no insight into the cause or duration, time can seem to drag on indefinitely.
🚀 Apply
Let’s pay attention to where we make our users wait. How do we handle these waiting periods? Remember we can transform annoying waiting periods into delightful experiences. But how?
- Keep users engaged instead of just waiting
- Tell them how long they’ll wait
- Explain the reasons for the wait
- Show them the work that’s going on behind the scenes
- Use the waiting time to teach them something useful
This makes waiting less boring and more interesting.
