William "Bill" MacKenzie, a seasoned UX Designer hailing from the vibrant city of Toronto, brings two decades of experience in the digital world to our team. With an impressive career that started in the early 2000s, he has honed his expertise in creating user-focused digital strategies. His multifaceted background spans roles in tech startups, digital agencies, and global corporations where he led teams to deliver intuitive and innovative digital solutions. Bill is passionate about humanizing digital experiences and continuously emphasizes the importance of empathy in design. A big fan of ice hockey, Bill loves to play in local leagues during his downtime.