Elena Saharova is a digital designer and advisor since 2008, designing interfaces for Mobile Apps, Websites and Smart TVs. She really likes to build users flow and generate ideas of how people can achieve the target action in different ways, and the fact that as a designer she can lead users hand in hand, somewhere giving freedom of choice, and somewhere limiting to an ultimatum, using not only logic tools but also visual manipulations.
Besides Interface Design, she’s interested in visual design, and has participated in different visual design design competitions and festivals.
Elena is a member of the Awwwards and The Young Ones 2020 jury, ex-judge of the CSS Design Awards, G8 and ex-guest speaker at the British School of Design. For five years in a row, her works has been published in Hong Kong and Guangzhou publishing houses.
This is how she introduces herself
I’m Lena. Designer since 2008. Born and raised in Russia. School years for me were a time of arthouse, walks along abandoned research institutes, online diaries, poems, and teenage tragedies.
I started working quite early, still in school, and my family did not have much money to properly provide for a teenager. From the age of 14, I did all sorts of side hustles jobs, like delivering newspapers to mailboxes and posting ads.
After graduating from college, I began to work in my specialty while studying at the university.
Since 2008, my endless series of jobs has begun.
By 2018, there were 29 of them, and then I finally thought “What is wrong with me?”
At that moment, I realized that climbing the career ladder and corporate culture doesn’t inspire me. My inspiration is only what I produce, this is directly my work. And I need people who will help me with this, and not interfere because of the corporate struggle. I liked to create, I liked to decide, to interact, but the protest spoke up in me. I didn’t like the rules of communication between people within the companies, I didn’t like the fact that I change depending on the values of the team, because one way or another you adapt to your habitat. I didn’t like that I began to play by their rules and not by mine.
So, since 2019, I have been an independent specialist who, desperately, needs a vacation four times a year. I practice qigong and love meditation practices, and I also try to read more and be less on social media.
Now, I continue to learn more about myself, especially through my personal projects and art.