Gabriela Hernandez, a passionate UX Researcher and Data Analyst from Mexico City, is the analytical mind of our team. Gabi, as she prefers to be called, holds a Master's Degree in Data Science from the National Autonomous University of Mexico (UNAM). Her talent for turning complex data into actionable insights has played a key role in creating user experiences that truly resonate with audiences. Gabi brings a unique perspective to the team with her ability to balance aesthetics and functionality with user needs. When not submerged in data and UX research, she loves hiking and exploring the beautiful landscapes of Mexico.